Ecom · DTC · South Africa
TheFeedCo is an AI-powered marketing partner for e-commerce brands. We build the website that converts and run the ads that fill it — under one strategy, so the growth engine works while you build the business.
What we do
Most brands split the work: one team builds the site, another runs the ads, and nobody owns the result. We do it differently. Your website and your campaigns come from the same strategy, the same brand voice, and the same person accountable for both — the site that converts, and the ads that fill it.
Services
No price list, no lock-in, no surprises. Every engagement is quoted for your brand — tell us where you are and we'll tell you exactly what it costs.
01 — Website
A fast, modern site built to sell — not just to sit there. We handle design, copy and build, structured around one job: turning visitors into customers. Mobile-first, quick to load, easy for you to update, and set up so search engines and your ads can actually find you.
02 — Paid Ads
Meta-first advertising built to sell, not just to reach. We handle campaign strategy, ad creative, full setup and weekly optimisation — then show you the results in plain language every month. Your ad budget goes straight from your card to Meta. We never touch it, and we never mark it up.
03 — The Full Funnel
The Flagship
Website and ads as one funnel, under one strategy — the way they were always meant to work. We build the site that converts, then run the ads that fill it, so every click has somewhere to land and every learning feeds back into both. If you're serious about scaling, this is the one to ask about.
How we work
Fill in our short questionnaire — a few minutes, no calls required yet. We want to understand what you sell, who buys it, and where you're trying to go.
We come back with a straightforward proposal: what we'd do, why, and exactly what it costs in rand. No obligation, no pressure, no fine print.
Once you say go, we get to work — designs, build, ad accounts, creative, the lot. You approve everything before it goes live.
Weekly optimisation on ads, ongoing care on your site, and a monthly report written in plain language. You'll always know what's happening and why.
Why TheFeedCo
We build with AI at the core — research, drafting, analysis, iteration — which means we move faster and waste less of your money on overhead. Strategy, taste and final judgement stay human. That's the balance most agencies get wrong in one direction or the other.
“Your ad budget goes from your card to Meta, full stop. We charge for management, not margin.”
You'll always know exactly what went to reaching customers and what went to us — because they never mix.
No account managers, no handovers, no “let me check with the team”. When you message us, you reach the person building your site, writing your ads and reading your numbers. Questions get answered the same day, not the same week.
Founding clients
We won't pretend otherwise: TheFeedCo doesn't have a wall of logos yet. What we have is everything a new agency stakes its name on — full attention, real hunger, and rates that will never be this good again.
Our first handful of clients get founding rates, locked in for six months. In exchange, we ask for two things: permission to publish your results as a named case study, and an honest testimonial at day 90 — good or bad.
You get founder-level pricing and obsessive service. We get the proof we need to grow. That's the deal, stated plainly.
Founding spots are limited to a handful of brands — once they're filled, this offer is gone.
Claim a founding spotAbout
TheFeedCo was founded by Lian Claassen in Pretoria, South Africa, on a simple observation: e-commerce brands don't need bigger agencies — they need better ones. Fewer layers, faster tools, one strategy from the first click to the sale.
We're deliberately small, deliberately focused on e-commerce and DTC, and deliberately honest about where we are: at the start, with everything to prove. If that sounds like a risk, read the founding offer above. If it sounds like an opportunity, you're exactly who we built this for.
Tell us about your brand. We'll come back with a plan and a quote — usually within one business day.
Get in touchPrefer DMs? Message “Growth” to @inthefeedco on Instagram.
